MARKETING SERIES: SELLING YOUR SERVICES & BUILDING YOUR BUSINESS

The Value of Harnessing Thought Leadership as a Consulting Psychologist

Mira Brancu, Ph.D. and Stefanie Mockler, M.A.

Thursday, March 5, 2020
7:00 p.m. – 8:40 p.m. EST

Many psychologists avoid "being in the lime light" and may be uncomfortable with “putting themselves out there” through social media. However, proactively taking control of your online presence, through sharing insights and thought leadership, can increase visibility into the profession of consulting psychology and ultimately, help more people in the process. Finding your own unique brand of thought leadership can build credibility, boost impact, and strengthen your company branding. Over time, this leads to an increase in opportunities, such as speaking engagements or new collaborations, which can create additional income avenues. This talk will demonstrate 4 case studies for how different consulting psychologists have used social media, writing/blogging, and speaking to develop a thought leadership platform to achieve these goals.